Media At Large is expanding its efforts to reach out to the not-for-profit community. President and CEO of Media At Large, Shashi Balooja, is in the process of providing an environment of creativity, collaboration, and inspiration for the performing arts-based, not-for-profit arena. As such, Media At Large is creating an organization to unite existing not-for-profits in the art community.

The goal of Open Media Alliance (OMA) is to encourage cross-cultural and diverse alliances through the utilization of already-established performing arts workshops, film production, writing seminars, and media interaction organizations. OMA will provide an environment where members can share funding resources, program ideas, and partnerships out of its offices and community outreach based Spanish Harlem. With contacts both nationally and internationally, Media At Large will offer the tools and resources necessary to enable OMA to provide a collaborative and synergistic approach to not-for-profit organizations, bridging gaps in communication, funding, and programming.

In the future, Open Media Alliance will be a place where budding organizations and established charities can convene to create a united force, enabling participants to benefit from a diverse array of programming. Media At Large is committed to building a forum of resources, support, and collaboration in an effort to ensure that the arts forever remain at the forefront of the community.